Privacy Policy
This Privacy Policy describes how Basicmicro ("we," "us," or "our") collects, uses, and protects personal information when you visit or make a purchase from Basicmicro.com. We are committed to being transparent about how we handle your data.
Information We Collect
Information You Provide
When you place an order, create an account, or contact us, we collect the information you provide directly. This includes:
- Contact information: name, email address, phone number
- Shipping and billing addresses
- Payment information: credit card details are processed securely through our payment gateway and are not stored on our servers
- Order details: products purchased, order history, and transaction records
- Communications: messages you send through our contact forms, support requests, or email correspondence
- Account information: username and password if you create a customer account
Information Collected Automatically
When you browse our website, certain information is collected automatically through cookies and similar technologies:
- Device information: IP address, browser type, operating system, and screen resolution
- Browsing activity: pages visited, time spent on pages, referring URLs, and click patterns
- Location data: approximate geographic location based on your IP address
How We Use Your Information
We use the information we collect for the following purposes:
- Processing orders: fulfilling purchases, processing payments, arranging shipping, and sending order confirmations
- Customer support: responding to inquiries, troubleshooting issues, and providing technical assistance for our motor controller products
- Website improvement: analyzing browsing patterns to improve site functionality, product offerings, and user experience
- Advertising: measuring the effectiveness of our advertising campaigns through Google Ads conversion tracking
- Communications: sending transactional emails (order confirmations, shipping updates) and, with your consent, promotional emails about new products and updates
- Fraud prevention: detecting and preventing fraudulent transactions and unauthorized access
- Legal compliance: meeting our legal and regulatory obligations
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and support our advertising efforts. A cookie is a small text file stored on your device when you visit a website.
Technologies We Use
| Technology | Provider | Purpose |
|---|---|---|
| Google Analytics 4 (GA4) | Measures website traffic, visitor behavior, and site performance to help us improve our website | |
| Google Tag Manager (GTM) | Manages the deployment of tracking scripts and tags on our website | |
| Google Ads | Tracks ad conversions and enables remarketing to show relevant ads to past visitors |
Types of Cookies
- Essential cookies: Required for the website to function properly. These enable core features like shopping cart functionality, account login, and secure checkout. They cannot be disabled.
- Analytics cookies: Help us understand how visitors interact with our website by collecting information about pages visited, time on site, and traffic sources. This data is aggregated and anonymized.
- Advertising cookies: Used to deliver relevant advertisements and measure campaign effectiveness. These cookies may track your browsing activity across websites.
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can typically set your browser to block or delete cookies, though doing so may affect website functionality such as your shopping cart or login session. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
To opt out of personalized advertising from Google, visit Google Ads Settings. For broader opt-out options across multiple advertising networks, visit the Network Advertising Initiative or Digital Advertising Alliance.
Payment Processing
When you make a purchase, your payment information is transmitted directly to our payment processor using industry-standard encryption. We do not store your full credit card number on our servers.
All payment transactions comply with the Payment Card Industry Data Security Standard (PCI-DSS), which ensures the secure handling of credit card information. Transaction data is retained only as long as necessary to complete your purchase and process any returns or disputes.
Third-Party Services
Shipping Carriers
We share your name and shipping address with carriers (such as USPS, UPS, and FedEx) to fulfill and deliver your orders. These carriers have their own privacy policies governing how they handle your information.
Analytics and Advertising
As described in the Cookies and Tracking Technologies section above, we use Google Analytics, Google Tag Manager, and Google Ads. These services may collect information about your activity on our site and across other websites. Google's privacy policy is available at Google Privacy Policy.
External Links
Our website may contain links to third-party websites, including technical resources, documentation, and partner sites. Once you leave Basicmicro.com, you are subject to the privacy policies of those external sites. We encourage you to review their policies before providing any personal information.
Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We share personal information only in the following circumstances:
- Service providers: with trusted third parties that perform services on our behalf (payment processing, shipping, analytics), under agreements that require them to protect your information
- Legal requirements: when required by law, regulation, or legal process, such as a court order or subpoena
- Business protection: when necessary to protect the rights, property, or safety of Basicmicro, our customers, or others
- Business transfers: in connection with a merger, acquisition, or sale of assets, in which case your information may be transferred to the new entity
International Data Transfers
Basicmicro is based in the United States. If you are visiting our website or placing an order from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.
By using our website or providing your personal information, you acknowledge this transfer. We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy regardless of where it is processed.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including:
- Order records: retained for as long as needed to support warranty claims, returns, and regulatory requirements
- Customer accounts: maintained until you request deletion or the account is inactive for an extended period
- Payment data: credit card information is handled by our payment processor and is not stored on our servers after the transaction is complete
- Analytics data: collected in aggregated, anonymized form and retained according to our analytics provider's standard retention periods
- Communications: support correspondence is retained to provide ongoing customer assistance and improve our products
Your Privacy Rights
All Users
Regardless of your location, you can:
- Opt out of promotional emails at any time by clicking the unsubscribe link in any marketing email, or by contacting us through our contact us form
- Request access to the personal information we hold about you
- Request corrections to inaccurate personal information
- Request deletion of your personal information, subject to legal retention requirements
California Residents (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to know: you can request details about the categories and specific pieces of personal information we have collected about you, the sources of that information, and how it is used and shared
- Right to delete: you can request that we delete your personal information, subject to certain exceptions
- Right to opt out of sale: we do not sell your personal information. If this practice ever changes, we will provide a clear opt-out mechanism.
- Right to non-discrimination: we will not discriminate against you for exercising any of your privacy rights
To exercise these rights, contact us. We will verify your identity before processing your request and respond within 45 days as required by law.
European Residents (GDPR)
If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):
- Right of access: request a copy of your personal data
- Right to rectification: request correction of inaccurate or incomplete data
- Right to erasure: request deletion of your personal data
- Right to restrict processing: request that we limit how we use your data
- Right to data portability: receive your data in a structured, machine-readable format
- Right to object: object to processing based on legitimate interests or for direct marketing
Our legal bases for processing your information include: performance of a contract (fulfilling your orders), legitimate interests (improving our products and services), and consent (marketing communications). To exercise your rights, contact us.
Software and Downloads
Basicmicro offers free software tools, firmware updates, and documentation downloads for use with our motor controller products. These downloads do not collect personal data, do not require account registration, and do not transmit usage information back to Basicmicro or any third party. The software runs locally on your computer.
Children's Privacy
Our website and products are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will take steps to delete that information.
Security
We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses SSL (Secure Socket Layer) encryption for all data transmission, and our payment processing complies with PCI-DSS standards.
While no method of transmission over the internet or method of electronic storage is completely secure, we continuously review and improve our security practices to protect your data.
Do Not Track Signals
Some web browsers transmit "Do Not Track" (DNT) signals. There is currently no industry standard for how websites should respond to DNT signals, and our website does not alter its data collection or tracking practices in response to DNT signals. If an industry standard is adopted in the future, we will update this policy accordingly.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes acceptance of the revised policy.
Contact Us
If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
Questions or Comments?
Have questions or comments about this page or our Privacy Policy? We're happy to help.
Contact Us